Marketing Cross & Upsell Manager

Would you like to work in an inclusive company in Brussels? They helps its clients to reduce their environmental impact in order to respond to the climate emergency. The company is also committed to diversity and gives equal consideration to all applications, without discrimination. Can you see yourself working in this company?

Then you are already at the right place, here you can find the job description...

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We are looking for an experienced Marketing Cross & Upsell Manager to shape the long-term cross & upsell marketing strategy and drive its implementation across the organisation. As Upsell Manager, you are responsible for maximizing the customer value through upselling and cross-selling within our portfolio. You ensure that the cross & upsell KPI’s are met by setting clear strategies, designing effective relationship marketing solutions, monitoring and boosting performance in a transversal role across departments involved and with a strong willingness to improve processes and results continuously. You will report to our Marketing Manager.

 

 

As the Marketing Cross & Upsell Manager you will :

• Define required cross and upsell initiatives and drive them with identified owners and stakeholders.

• Develop a culture of continuous improvement aimed at monitoring and perfecting KPIs by establishing specific action plans.

• Manage and monitor focused upsell campaigns designed to drive sustainable and profitable revenue growth.

• Identify upselling/cross-selling targets per channel and business needs.

• Identify upgrades and new services opportunities at customer level.

• Develop best-in-class portfolio segmentation and targeting specific commercial actions to those profiles using customer data.

• Create detailed customer journey flows with actionable trigger points to drive cross and upsell opportunities.

• Establish a strong working relationship with cross-functional stakeholders in our finance, logistics, customer care and sales teams.