All marketers are salespeople and all salespeople are marketers!
Digitalisation and automation are increasingly taking marketers to a level where they really belong, in the boardroom where the budgets are distributed.
That used to be different! Marketing costs money, doesn't it? And you can't sell without sales people...🙄
Fortunately, this is now really a thing of the past.
Marketing is logically taking the lead more and more in all facets of the "sales metier". Both in acquisition, cross- and upsell and retention.
A good understanding of how the customer buys and how you turn him or her into a loyal customer are essential in this respect. Also take into account giving the right "experience" and you're all set!
Or are you?
There is 1 essential condition: WORK TOGETHER!
Put those #egos in the fridge and make the difference for your prospects and customers TOGETHER.
✅More qualitative leads
✅Higher conversion from leads to opportunities
✅More qualitative opportunities
✅Better win rates
✅Satisfied customers who come back and become ambassadors of your brand.
💚And you can bet that you will soon get more budget to grow even harder 🚀
1st tip of the day @marketing & sales: switch jobs for one day with your colleague
2nd tip of the day: don't wait until tomorrow!
What is your opinion as experienced Marketing & Sales professionals?